Why You Shouldn't Optimize Your Site for Conversion Rate, and What to Use Instead
mathiasschroder.substack.com
When doing A/B tests, optimizing for conversion rates makes intuitive sense. But did you know that optimizing for conversion rate can actually make you less money?
Why You Shouldn't Optimize Your Site for Conversion Rate, and What to Use Instead
Why You Shouldn't Optimize Your Site for…
Why You Shouldn't Optimize Your Site for Conversion Rate, and What to Use Instead
When doing A/B tests, optimizing for conversion rates makes intuitive sense. But did you know that optimizing for conversion rate can actually make you less money?