Data-driven eCommerce by Mathias Schrøder

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Conversion Tip: Show a Broad Range of the Product Types You Sell on Your Homepage
Do you know why a glance should be enough to determine the range of products you sell?
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Mathias Schrøder

May 2021

The Return Rate Multiplier
Learn why reducing returns acts as a multiplier on your profits and why returns are killing your profits more than you think
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Mathias Schrøder

April 2021

How I Increased Our Conversion Rate by 60% by Redesigning Our Navigation
With 90% of the world's population being right-handed, why is everyone placing the mobile menu in the top-left corner - the furthest away from the…
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Mathias Schrøder
2
Why You Shouldn't Optimize Your Site for Conversion Rate, and What to Use Instead
When doing A/B tests, optimizing for conversion rates makes intuitive sense. But did you know that optimizing for conversion rate can actually make you…
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Mathias Schrøder

February 2021

Learn how to find unmet product demand and how to optimize your store using search reports
Learn how to use two of the most undervalued and underutilized Shopify reports
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Mathias Schrøder
How to use Shopify's product recommendation engine to offer data-driven upsells
Increase your order value by 10% in less than 5 minutes by following 4 simple steps
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Mathias Schrøder
How to Use Data to Find the Optimal Product Retargeting Window for Your Facebook Ads
It's easy and you can do it in only 7 clicks. Spoiler: You are probably doing it wrong.
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Mathias Schrøder
4
How You Can Grow Your Business Faster by Tracking the Right Metrics
Tracking the right metrics is the data-driven way to make your products better, attract more customers, and make more money.
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Mathias Schrøder

January 2021

Learn how to accelerate your growth with data
Learn how to use data and science-backed research to produce actionable insights that help you grow your business faster.
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Mathias Schrøder
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